外資系放送事業者でのSenior Analyst, Consumer Insightsの求人

Senior Analyst Consumer Insights will be developing and designing customer behavior data and data base that will support business strategy and tactics within the organization. He／She participates in research projects in support of global primary research plan. Consults, educates, reports and presents to senior level management, executive and strategy teams.
Leverage internal data by using SAS , Tableau, and other global and local data pull tools in daily operation and task. Provides clear and actionable reporting regarding consumers and markets which connect to global strategy development. Educates Our company managers and executives about customer behavior and purchase trend affecting the business. Supports MOR, monthly and quarterly competitive retail sales reporting, and quarterly trends for Programming, investor meetings, Industry News, and global business analyses. Creates analysis on Our company customer’s behavior and trends analysis including recommendations for actions and next steps. Regularly presents analysis and new business direction ideas to senior management, executive and strategy teams.Champions organization-wide knowledge sharing and creates and promotes collaborative tools to socialize competitive and consumer information trends. Serves as customer behavior watchdog: Creates and monitors process for daily review and synthesis of ongoing campaigns, consumer engagement programs , sales data factors to anticipate threats or opportunities for the long term business strategy.

Key Accountabilities
・Conduct data analysis and Insight research
・Develop analysis strategy based on numeric facts that could be implemented to business
・Synthesizes diverse data sources to develops insights
・Coordinates with other researchers on projects
・Participates in development of insights and recommendations
・Presents research results

●Critical Skills／Knowledge
・Experience with SAS, Tableau, SQL , SPSS (data table development and design skills)
・Experience in presentation of research results and creating a persuasive and compelling story
・Experience in synthesizing disparate research and data sources
・Strong analytic skills
・Skilled in presenting data visually to provide a clear story

●QUALIFICATIONS
・5+ years related work experience
・Bachelor’s degree in related field
・Master’s degree a plus