Corporate Branding - Marketing Operations Specialist (Focus: Data Strategy)／大手総合電機会社の求人

Formulation and Execution of Marketing Operations (focus: Data Strategy) to Maximize the Effectiveness of Corporate Branding Activities

【職務詳細】
・Formulate data strategies for corporate brand communication activities (including public relations, social media, brand campaigns, and internal communications)
・Collaborate with agency partners and related departments to build and operate implementation and measurement processes across multiple channels, such as social media, paid media, and web
・Optimize the integration of top-funnel initiatives (branding activities) and bottom-funnel initiatives (marketing activities) through data flow design and segmentation planning
・Visualize the outcomes of brand initiatives and provide actionable insights
・Act as a technical liaison among corporate, marketing, and sales teams, driving cross-functional alignment and collaboration
・Coordinate with internal departments and external vendors, and manage budgets and actuals

【ポジションの魅力・やりがい・キャリアパス】
・This position is responsible for data strategy across all corporate branding activities, including public relations, social media, media campaigns, and internal communications. You will experience the tangible impact of the data platforms and processes you design, supporting communication with stakeholders worldwide.
・Play a key role in driving global communication initiatives to enhance the brand value of the our group.
・Gain experience in understanding the complex brand structure unique to B2B companies and communicating strategically on a global scale.
・Leverage cutting-edge data analytics and marketing technologies to measure effectiveness and extract insights, enabling you to develop advanced, practical skills.
・Collaborate with diverse teams across corporate, marketing, and sales functions, gaining a broad perspective on enterprise-wide communication strategies.
・Build a career path that includes rotations within headquarters functions-such as public relations, social media, and internal communications-and opportunities for overseas assignments. In a culture that values merit, you will have open access to deepen your expertise or take on leadership roles, regardless of nationality or career background.

【必須条件】
・5+ years of experience in marketing operations, particularly in top-funnel initiatives
・Deep understanding of marketing technology platforms, including marketing automation, work management, and analytics/visualization tools
・Basic knowledge of research design and quantitative analysis
・Expertise in attribution models and marketing effectiveness measurement
・Strong English communication skills (TOEIC score over 900; emphasis on communication ability rather than score)
・Team player who can engage and influence others positively to achieve results
・Proven ability to execute beyond planning, delivering outcomes within given constraints (budget, schedule, team structure)

【歓迎条件】
・Advanced knowledge of analytics and predictive modeling
・Understanding of AI applications in marketing operations
・Experience with account-based marketing (ABM)
・Work experience in a B2B environment
・Proven ability in communication and change management within complex global organizations
Strong Japanese communication skills (JLPT N2 or above; emphasis on communication ability rather than score)

【その他職種特有】
・Positive and resilient mindset, able to embrace and overcome change and challenges with enthusiasm
・Ability to engage and collaborate beyond your own scope of responsibility, breaking down organizational silos and driving cross-functional cooperation
・Broad curiosity, willingness to learn, and growth-oriented mindset, maintaining these qualities over the long term without being limited to your own area of expertise

【最終学歴】
大卒以上