Upon growing Technology Solution’s Business, Technical Marketing has grown its responsibilities. To support the business, steady and tight partnership with partners is critical. Also, reflecting customer’s needs towards TS product line-ups, finding the best solution with the Sales team, Engineering teams as liaison plays an essential role in the organization. Technical Marketing works on a broad scope through marketing, technology market analysis, strategy, project management to support the overall Technology Solution business.
-Manage the partnerships with competitors and collaborators. -Study competitors’ business and product portfolio -Planning product lines, roadmap -Close communication with engineers, FAE, Sales team. -Customer-facing -Planning and hold technologies, solutions exhibition (On and Offline) -Workshop with development teams. -Create documents -Ad-hoc task
Because of the fact our business mainly relies on direct response model on TV and Internet, this is one of the key positions to drive daily sales. Not only for execution of promotions this person needs to be a driver of entire business. Broader perspectives close to corporate officers is additional value this person expected to add.
This position plays a role to achieve sales target of acquisition of new insurance policies through direct response model on TV and Internet. This person also needs to demonstrate strategy building of branding and promotions in terms of short-term business outcomes and long-term brand equity building.
Build and execute promotional strategy of Motor and Pet insurance for short term response ・ Build and execute promotion strategy in terms of TV commercial and other advertising development, and media buying of offline and online ads ・ Drive PDCA cycle of promotional activities to address sales target ・ Improve efficiency of cost per acquisition and optimize marketing expense
Coordination of brand and media topics with Japan entities and headquarters in Paris ・ Build relationship and lead coordination with headquarters and Holdings Japan in terms of brand and media topics ・ Contribute for planning and execution of brand campaign mainly led by headquarter of our company and Japan holdings
Business analysis and budget building ・ Lead analysis of business performance of direct channel in terms of customer segmentation and customer journey ・ Coordinate performance updating with related functions such as finance and product/underwriting divisions ・ Lead budget building exercise of sales target and expense of direct channel
Contribution to company-wide strategy building ・ Contribute to company wide strategy building in terms of product strategy, pricing and other transversal topics related to topline
Team building and enhancement of employees’ well being ・ Build strong capability to drive sales in terms of organizational and resource perspective. ・ Address quantitative target of employee’s satisfaction survey by driving efforts for better organization culture
【ポジションのアピールポイント】 Society 5.0の実現に向けた官民連携や異業種連携による新事業開発を柔軟かつ迅速に進めるための全社横断の組織「クロスインダストリー」にて、提案型の新事業開発活動により新たな価値を創造し次世代の社会基盤構築に貢献できます。 現メンバーは、モビリティ、グローバル、官庁、国内営業、商品企画、研究開発をはじめ、社外経験、起業経験等、様々な経験を有したプロフェッショナルなメンバーで構成されております。業務についても各々が連携しながら、大学との研究やグループ会社との装置開発、関連省庁への打ち込み等の活動を行っているため、業務を通じてチームメンバーのスキルセットを双方に学びあう環境を提供することで、業種横断の新事業開発スキルセットや多様な人脈を獲得することができます。 当部門にて新事業立ち上げの実績を積み、将来的にはビジネスデザイン職における重要なポストを担っていただくことを想定しているポジションとなります。