Institutional Marketing Manager, Asset Management/外資系運用会社の求人

Key Responsibilities In This Role Are

Undertake planning, development and management of all marketing strategies aimed at acquiring business from new and existing institutional clients in Japan
Plan and execute campaigns utilising traditional media, social and digital media, website, events, partnerships, collaterals, etc. to raise the profile of the company AM amongst institutional clients
Work closely with the institutional sales team to understand and fulfil client needs of the institutional audiences, and deliver marketing plans, initiatives, materials and activities to meet the needs of those clients
Develop and deliver client communications in a highly regulated environment through innovative thinking
Manage, track and report the costs, efficiencies and ROI of marketing activities
Track and analyse competitors’ activities as well as industry trends with the aim of enriching the company AM’s marketing proposition
Establish collaborative relationships with various internal stakeholders including - Investment, Compliance, Product Marketing, Marketing Delivery, Product Development etc. to ensure marketing initiatives are delivered in a smooth and timely manner
Build relationships with the company Group businesses including Global Banking and Markets & Securities Services, to facilitate collaborative marketing efforts and support the Institutional Business in achieving its objectives
Partner with the Communications Team to identify and leverage external and internal publicity opportunities
Manage external vendors such as creative agencies, media planners, production houses and event organisers
Ensure Global Standards, core process and procedures are followed and monitored, and global and local compliance and audit requirements are fully met
Project manage to ensure marketing activities are delivered in an accurate and timely fashion

Experience, Skills And Qualifications

University graduate
At least 5 years’ marketing experience in a financial institution, preferably an asset management company covering the institutional segment
Credible experience delivering campaigns and projects across the marketing mix (ATL, BTL, digital, events, etc.)
Strong understanding of the local regulations, client profiles and competitive landscape
In-depth knowledge of financial terminology and understanding of asset management concepts and industry
Excellent communication skills. Native-level Japanese language proficiency and business-level English language proficiency
Good interpersonal skills. Ability to work with teams of different backgrounds
Strong project management skills - deadline and detailed-oriented
Excellent PowerPoint, Excel and Word skills. Experience in digital communications such as electronic direct mails a plus.

外資系アセットマネジメント会社