The Business Development Representative (BDR) is vital to the Sales & Marketing process and is tasked with identifying and generating sales opportunities within a set of defined target accounts that fit our Ideal Customer Profile. The role will be primarily focused around researching the Target Accounts and performing outreach through emails, calls, and social media whilst adhering to best practice contact cadence motions delivered within agreed SLA’s. These motions will be supported by CRM and Sales Engagement tools.
Supporting this role, new prospects will be identified by customer analytics, predictive marketing models and proactive client engagement activities across specified types of financial institutions and corporate entities, within a geographic region or product segment. The role will ultimately use next generation technology and prioritized prospect lists, specialized by client type and the expertise of channel marketing operations.
The BDR role will qualify, screen and validate potential business deals within the Target Accounts by analyzing requirements, assessing the propensity to buy and ensuring current and potential clients can navigate our suite of services, products and solutions. As a BDR, you will tell our story to secure a follow-up meeting to discuss those products with a proposition sales specialist or account manager.
・Investigate and research Target Accounts to gain a working understanding of the business, identify key challenges and market motivators for needing a our service, product and/or solution
・Proactively identify contacts within each account related to defined campaigns or growth opportunities
・Review, action and execute prioritized outbound contacts and inbound leads for each account and/or across various financial institutions, client types and geographical regions
・Effectively leverage and use sales engagement tools, system and processes, including but not limited to our Client Relationship Management (CRM) system, Sales Automation platform and predictive marketing insight data
・Generate sales opportunities within target accounts
・Identify, establish and nurture relationships with key stakeholders across sales, marketing and operations to support effective target account growth and collaborative success outcomes
・Take responsibility for ongoing learning and development relating to our services, products and solutions and maintain and share professional knowledge through education, networking, events, and presentations
・Identify market trends and translate them into Outbound marketing and prospecting campaigns
・Champion our services, products and solutions to strengthen the company’s brand and market position internally with key stakeholders, existing and/or new clients