●Outline Proactive marketing professional to help expand the market for our University English MBA programs
We are looking for an experienced paid media specialist to join the International Marketing team of pur University and to help us scale up our MBA programs. The person will be mainly responsible for planning, implementing, and reporting on multi-channel paid media campaigns across different regions (in Japan and overseas, mainly in APAC countries).
●Responsibilities ・Manage comprehensively digital marketing PPC campaigns from strategic planning to implementation, monitoring, and reporting/analysis ・Assist external vendors in monitoring keyword bids, budget caps, impression share, CPC, quality score, and other important account metrics. ・Support the team leader in development of strategy and identifying and communicating new testing opportunities (e.g., new ad formats, targeting criteria, etc.) ・Create, maintain and review dashboards to monitor performance leveraging Google Analytics and customer data ・Manage regular relationships with vendors including campaign performance monitoring/optimization ・Keep pace with search engine and PPC industry trends and developments and do regular knowledge sharing with the team ・Train team members in advanced analytics reporting techniques Other tasks as required by team