人材育成コンサル会社でのDigital Marketing - Paid Media Specialistの求人

●Outline
Proactive marketing professional to help expand the market for our University English MBA programs

We are looking for an experienced paid media specialist to join the International Marketing team of pur University and to help us scale up our MBA programs. The person will be mainly responsible for planning, implementing, and reporting on multi-channel paid media campaigns across different regions (in Japan and overseas, mainly in APAC countries).

●Responsibilities
・Manage comprehensively digital marketing PPC campaigns from strategic planning to implementation, monitoring, and reporting/analysis
・Assist external vendors in monitoring keyword bids, budget caps, impression share, CPC, quality score, and other important account metrics.
・Support the team leader in development of strategy and identifying and communicating new testing opportunities (e.g., new ad formats, targeting criteria, etc.)
・Create, maintain and review dashboards to monitor performance leveraging Google Analytics and customer data
・Manage regular relationships with vendors including campaign performance monitoring/optimization
・Keep pace with search engine and PPC industry trends and developments and do regular knowledge sharing with the team
・Train team members in advanced analytics reporting techniques
Other tasks as required by team

●Required
・Bachelor’s degree
・At least 3 years of hands-on experience in Paid Search (PPC), managing multi-objective campaigns, including brand awareness, traffic acquisition, and conversions.
・Knowledge of industry-standard digital marketing platforms, including paid search ( Google Adwords), paid social (Facebook, LinkedIn, Instagram, Twitter) and others
・Experience in writing copy for adverts (Japanese or English)
・Experience implementing, configuring and drawing insights through reports from Google Analytics
・Advanced MS Excel skills (lookups, pivot tables, advanced formulas) and experience with MS PowerPoint.
・Experience working independently and proactively in a dynamic environment
・Experience managing and delivering multiple projects at the same time
・Bilingual in Japanese and English; with fluency in one language and intermediate-business communication in the other（TOEIC800〜、JPLT N2〜）

●Preferred
・Google Analytics and AdWords Individual Qualifications
・Experience with CRO, including a/b testing, usability testing, and user testing
・Proficiency with marketing automation tools (Pardot), CRM (Salesforce) and BI tools (Tableau, etc.)
・Familiarity with SEO best practices and strategies
・Familiarity with enterprise-level web analytics platforms such as GA360.