グローバル大手金融情報サービスのシニア・マーケティング・マネージャーの求人

Description

Working in the Financial & Risk business, the Senior Marketing Manager, Japan is responsible for developing and executing strategic marketing initiatives in support of the Japanese sales and retention objectives. The Senior Marketing Manager owns the Japanese marketing plan and works closely with Sales, Account Management Market Development and Proposition Marketing organizations to deliver marketing programs and campaigns, including events, thought leadership, lead generation initiatives, digital marketing and partnerships among other mechanisms. The role needs to ensure an efficient channeling of communications to sales teams and direct to customers.

Reporting to the Regional Head of Marketing the role is accountable for the following key deliverables in Japan:

Key Responsibilities:

Scope of Impact
- Develops and owns the Japan marketing plan including input on budgets.
- Leads and motivates a small marketing team in Japan to execute on marketing programs and campaigns aligned with regional growth and retention objectives.
- In collaboration with Market Development and Proposition Marketing, develops and operates an effective system of messaging and rolling out of strategic value propositions to the frontline and customers.
- Works with Market Development, Proposition Marketing, Sales and other stakeholders to create and run demand generation strategies and programs to drive new sales across the region.
- Facilitate the effective allocation of the regional marketing budget to maximize ROI and results for the region.
- Build and maintain relationships with key professional associations and customer communities in Japan.
- Owns and actively manages the events calendar.
- Develops thought leadership initiatives relevant to the Japanese market to raise brand awareness, and creates venues and channels to promote these initiatives.
- Develops lead generation programs and channels, including digital marketing and social media.
- Closely monitors competitor marketing activity in the region.

Qualifications
- Minimum 10 years of professional marketing or business development experience in the financial service industry
- Postgraduate degree in marketing or a related field will be an advantage
- International experience highly desirable

Knowledge and Skills
- Ability to develop strategic marketing initiatives.
- Exceptional execution skills.
- ・Ability to build extensive internal and external networks in order to drive results.
- Proven knowledge and ability of owning and managing marketing initiatives in Japan.
- Strong oral and written communication skills in Japanese and English, including the ability to present and communicate complex information to all levels of the internal and customers.
- Demonstrated ability to effectively maximize ROI of marketing strategies.
- Strong analytical skills and ability to understand and work with data.